BVLGARI Aluminium is a personalized sports watch collection from a Roman luxury brand with an exceptionally attractive price tag.
The current generation of the Bvlgari Aluminium watch collection, launched in 1998, was presented at the Geneva Watch Days in August 2020, after which it has been supplemented with GMT model. What makes the collection interesting are two aspects; personal playful design language and the price range. Aluminium represents Bulgari’s most affordable line-up, offering excellent access to the luxury brand for less than three thousand euros.
The Aluminium watch collection is located under the manufacturer’s BVLGARI BVLGARI main collection, which is characterized by the BVLGARI text repeated twice in the bezel. Where the watches in the main collection are made of steel and/or gold, Aluminium models use an aluminum alloy as the name implies.
The 40-mm-sized watch case of the Aluminium collection, which guarantees a watertightness of 100 meters, is made of a lightweight aluminum alloy. The case back of the watch is titanium and the titanium bezel is coated with rubber. The bracelet is made of rubber and is attached to the watch with titanium screws, so the whole package on the wrist is very light.
BVLGARI is known for its own thin in-house movements, but the Aluminium collection uses ETA or Sellita automatic movements, depending on the model. This has contributed to the interesting price level of watches, which starts at around three thousand euros, with an upper limit of just over four thousand euros for the chronograph.
The design of the Bulgari Aluminium collection is suitably personal, even playful, in line with the manufacturer’s DNA. What attracts the eye with watches is the unprejudiced combination of light materials and the clarity of the dials. An open-minded approach to the design can be seen in the end links of the bracelet, which, like the rest of the bracelet, are made of rubber instead of metal.
The rubber bracelets attached with titanium screws bring an angularity to the watch, which is a bit strange at first, but in some unspeakable way it reminds me of the subtle bending of an otherwise round watch to the design language of the Bulgari Octo collection.
The style and feeling is right
BVLGARI Aluminium is a complete and high-quality watch collection. The dials are clear, the feel of the crown is sensible and the wrist fit and feeling is great. Combined with the attractive price level I mentioned earlier, even in the very successful 40 mm range, this is a very successful appeal from Bulgari to consumers looking for a younger and sporty quality watch for everyday use, regardless of gender.
The watch model in the pictures in the article is the cheapest in the collection, 3,100 euros. It is therefore a very attractive starting point to the world of Bulgari.