BREAKING NEWS: Bvlgari is out of the Baselworld 2020 – TAG Heuer, Zenith and Hublot continues

Luxury brand Bvlgari (part of LVMH Group) informed today its withdrawal from this year Baselworld. However, the LVMH watch division brands TAG Heuer, Zenith and Hublot will continue as usual. 

Bvlgari’s CEO Jean-Christophe Babin commented, that they are obviously disappointed not to participate in 2020, but as told already in past, they remain open for 2021 onwards to continue with Baselworld and we will take our decision by June 2019 once Baselworld 2021 concept, dates and costs will be clarified.

In the same time, LVMH Watch Division President Stéphane Bianchi confirmed that TAG Heuer, Hublot, and Zenith remains committed to Baselworld in 2020. They believe in the importance of a major event for the Swiss watch industry and look forward to a successful fair, both in terms of image and sales, for division’s three Maisons.

Michel Loris-Melikoff, Managing Director of Baselworld. Image: Fred Merz | Lundi13
Michel Loris-Melikoff, Managing Director of Baselworld. Image: Fred Merz | Lundi13

Baselworld’s Managing Director Michel Loris-Melikoff was disappointed with the Bvlgari’s decision, but said that they continue to work closely with the Watch Division of the LVMH Group and each of its three brands TAG Heuer, Hublot and Zenith.

“We work closely with Stéphane Bianchi and his team to offer the best business platform to the Group’s brands with pragmatic cost control”, Loris-Melikoff said.

Matti Airaksinen
Matti Airaksinen
Stylefellow's founder Matti is also a founder and editor-in-chief of Tyyliniekka which is the most popular watch and luxury online magazine in Finland. Matti is also a serial entrepreneur and internationally awarded senator in Junior Chamber International.


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