As I noticed a while ago, H&M has added genuine selvedge jeans to its collections. I decided to order a pair to get some first hand information about their quality, fit and craftsmanship.
The first impression is rather convincing. The denim is very tough, but as with all selvedge denim, it shall soften in a few weeks of use. Craftsmanship was definitely up the par with the nice price of 50 €. Seams are straight and there are no loose threads anywhere.
Fitwise, I tend to prefer a rather slim fit and, overall, I’m partial to a form-fitting look. I have owned a couple of pairs of H&M seams with, reportedly, a Slim, low waist fit, and sadly, the rise of the jeans has been a bit too low for me. I decided take the pair of selvedge jeans in one size smaller than I usually do (31″ waist, while I usually have used 32″) to anticipate the expected stretch of raw denim. As a result, the fit is rather perfect for me, with a proper rise and comfortably slim trouserlegs. The best thing with selvedge denim is that even if the fit is great now, the pair shall adapt to my legs, resulting to an even better fit and look.
The jeans were sporting interesting details. Front coin pocket has a selvedge seam, which is kind of a funny detail in these otherwise very plain pair of jeans. Also, the label is made from indigo dyed, almost black suede. These details subtly set the pair apart from other H&M jeans.
During the first day of use, I noticed that the denim of these trousers is really tough in the beginning, making the break-in period longer than I originally expected. However, I believe that they shall soften in a couple of weeks just nicely. It seems that with these jeans one might get more than he’s paying for.