For the Stylefellow crew, Pitti Uomo 91 was a different from the previous years. Instead of wearing the double hats of buyer and reporter, we arrived to Florence to just relax and record some of the feelings at Pitti. We were armed mainly with our Instagram accounts and a lighter camera and set our sights to the different side of the fair – the meeting and greeting of friends and soon-to-be friends. This was, by no means, a light task, as Pitti Uomo unravels from Fortezza da Basso to all over Florence, bringing people together evening after evening.

During the earlier years, we had formed friendships with people all over the world. Naturally, Nordic countries were heavily represented in our small group, augmented by friends from other European countries and America. The endless discussions, jokes and hilarious antics filled our days and evenings.


Of course, Fortezza was a hotpot. Aside styles – the relaxed, looser fitting trend, combined with earthy colours and rich textures continues – the discussions covered culture, hobbies and work in general. All in all, it seemed that whole Pitti was more laid back this winter.

While temperatures outside were surprisingly cold – Florence and Turku were equal by Celsius – the parties gathered together a warm crowd. A combined event of Mr. Simon Crompton’s symposium and Plaza Uomo party filled a beautiful Florentian Palazzo from wall to wall, corridor to corridor.

Mr. Ignatious Joseph’s legendary get-together drew this year more dandies than ever, as it doubled as a release event for Ms. Rose Callahan’s and Mr. Nathaniel Adams’ “We Are Dandy” – a coffee table book that opens up the dandy lifestyle. With dozens of interesting articles and beautiful photography, “We Are Dandy” is a must-buy for every connoisseur of beautiful lifestyle.

One thing that rarely is covered in Pitti articles is the Florentian food. Although rustic by nature, the local cuisine is also delicate in flavour and balance – the ultimate comfort food. Coupled with Tuscan wines and great friends, any dinner in Florence is bound to become a feast of joy and great conversation.

Although filled with interesting products, events and people, the week in Pitti feels always too short. Florence – one of the most beautiful cities in the world – feels like your favourite summer cottage and parting with it after just a few days makes you long to return.

We shall see you again in June, Florence!

Text: Jussi Häkkinen, Anu Rautalin
Photos: Anu Rautalin, Jussi Häkkinen

Instagram: Stylefellow, Jussi Häkkinen, Anu Rautalin

LEAVE A REPLY

Please enter your comment!
Please enter your name here